Instagram offers a variety of image-based advertising tools and integrations that can benefit your marketing initiatives. While many people may ask why should I advertise on Instagram?, a better question is why am I not already advertising on Instagram? Instagram helps find new customers, build advocacy, and create business impact in culture and advertising. While there are many reasons to use Instagram ads, this post focuses on the main benefits of the platform. After reviewing the benefits of this post, we are sure you will reconsider your current approach. The engaged audience on Instagram is increasing. Instagram is one of the largest growing social media platforms and is a huge community with unlimited marketing potential. Instagram is a growing community of active users. Instagram shows a massive growth of almost more than 30% in a very short period of time, which more than anything else shows the popularity and potential of this platform for exponential growth. Next to Tik Tok, Instagram is the largest social media platform that is constantly growing. Businesses on Instagram benefit from the buying power of the brand. People on Instagram use it to research, interact, register and shop. 50% of Instagram users actively visit business and business profiles every day. More than 80% of Instagram users research a brand’s products and services. More than a third of users have purchased a product or service through Instagram, which makes 70% more purchases than non-Instagram users. More than 75% of users on Instagram are engaged with contact. Instagram ads can deliver significant returns and result in one of the highest contribution rates, 54x higher than Pinterest ads and 84x higher than Twitter ads. People on Instagram are looking to connect directly with brands. Instagram can connect with brands and users. 90% of people follow a business on Instagram. 2 out of 3 people say Instagram allows them to engage with brands. 50% are more interested in a brand after seeing its ads on Instagram. Instagram users are highly engaged. In fact, reports show that Instagram users have a 4.21% engagement rate if they provide engaging and stimulating content. This is 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. On Instagram, you talk directly to people who are in contact with you. Direct communication leads to increased customer satisfaction. An Instagram account is a great opportunity to connect directly with your audience and a great tool for promoting products and services. Instagram can provide the connection and opportunity to directly respond to users from your brand, and it can all start with a hashtag. Get in front of your people, develop trust and build a strong reputation. Tell your story, get your message across and get your brand out there. People on Instagram are not only more engaged, but also more likely to remember your ad. External reports indicate that Instagram users call for advertisements 2.8 times more than other social networks. So, not only are people on the Instagram platform more likely to click on an engaging ad, and they’re more than twice as likely to remember it. Instagram has more than 600 million monthly active users worldwide. Of these more than 400 million daily active users of Instagram stories, Instagram provides vast opportunities for brand and business awareness. With Instagram ads, you reach people who have entered your sales funnel or visited specific website pages or offers. Engage and message those who started but didn’t complete the purchase process or take the desired action on your website. Dynamically target people with remarketing and encourage them to take an action and turn your customers into loyal customers. Advertising on Instagram offers the added benefit of creating custom audiences based on post engagement, customer lists, video views, and more to re-engage your audience for increased revenue, increased conversion rates, and ultimately better return on ad spend.
Advertising on Instagram is created by creating targeted and targeted conversions in addition to brand awareness with your business objective. In addition to different ad targeting options, Instagram offers different creative media on the platform, including Stories, Reels, IGTV, Explore, and more. Instagram allows your ads to appear wherever your audience is. In addition, by using creative elements, dynamic Instagram ads not only ensure that your creativity never gets old, but in conjunction with Instagram strategies, you make sure that users care most about the ads. Also, visual advertising promotes recall and success. People retain 95% of a message when watching a video compared to 10% when reading text, which is great for platforms like Instagram that are made up entirely of photos and videos. Recent reports show that Instagram ads are 2.8 times more expensive than other social networks. So not only are people more likely to engage with Instagram ads, but people are also more likely to remember your brand and message. Now it seems that I have more or less told you about the advantages of advertising on Instagram. The main question and concern of all people who have a personal Instagram page is how they should advertise and which strategy to use to get the best results. This is where you need a professional social media expert. fastspeed solves this problem for you Our specialized team with several years of experience in different countries is ready to provide you with services, we know what you need, we understand your concerns, including the number of followers, the number of visitors, the number of likes, etc. And we understand how to make the best advertisement and we will solve your need.
Ashkan Kalantari
Manager
+ There are no comments
Add yours