The golden tricks of marketing on Facebook
Marketing solutions on Facebook are more diverse than other platforms, even Google, due to the excellent background provided by this platform. This favorable environment is provided due to Facebook’s greater access to people’s interests and personal information such as age and gender. Information that can be used well in Facebook marketing. Here, we introduce five golden techniques for this task.
Driving traffic from the website to Facebook
One of the best marketing methods on Facebook is the optimal use of website users. Billions of people on the web are looking for answers to their questions and to solve their needs. Chances are, people who have the ability to search the Internet and have entered your website also have a Facebook page.
Invite people to follow you on the platform by placing linkable Facebook icons on your website pages, especially on your contact us page. Information about new products, discounts, etc. can be incentives that encourage people to do this.
Holding a competition
This is a very smart way to market on Facebook. Holding a contest will increase the number of likes and brand awareness. It is easy and cheap to use this technique on Facebook and it is possible to advertise the competition with just a few clicks.
Post a photo
Statistics show that more than 300 million photos are published on Facebook every day. This is a sign that Facebook users like images more. BuzzSumo Institute has announced during research that Facebook posts with photos are seen and reposted 2.3 times more than other posts. Also, they get 53% more likes and 104% more comments.
Using Facebook Insights
You must be familiar with Google Analytics. Facebook Insights plays the same role on Facebook and tells you everything you need to know about your fans. This information includes age, gender, location, occupation, time they are online, engagement percentage, etc. Use this information well in producing your content.
Facebook also provides great information about videos, such as what percentage of your video has been viewed the most. Accordingly, if the number of people who have seen only 50% of your video is much higher than the number of people who have seen 75% of it, you should reconsider the second part of your video.
Smart video production
Video, like photos, causes a lot of interaction, but its production must be smart. Otherwise, it will not have much effect on the audience. Some of these points are:
• Videos should not be too long or too short. Statistics show that the best video length for Facebook is 30-45 seconds.
• Vertical videos are seen more. According to the statistics of Mightor Institute, 75% of people watch vertical videos more than horizontal ones.
• Follow the three second rule. At this time, the user decides whether to stay or leave. In these three seconds, you should provide him with the most and most interesting information.
Marketing on Facebook at a glance
Facebook is the largest social network in the world, which today has become an almost specialized platform for business marketing and advertising. Alignment with different business models, increasing brand awareness and the possibility of getting to know the audience more deeply are among the advantages of Facebook marketing.
Setting up a business page on Facebook is simple through the admin’s personal page. Among the steps of setting up this page, the CTA button option is one of the unique features that Facebook offers. Having such a page provides a platform for launching advertising campaigns in this network.
Marketing methods on this platform are diverse and different depending on the type of business and audience. In order to increase the efficiency of marketing on Facebook, it is also necessary to observe some points about the type of content, audience analysis, website interaction and Facebook page, etc.
Ashkan Kalantari
Fastspeed manager
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