Marketing on Facebook, and why should you use this attractive platform?(part2)

Different advertising formats
The great advantage of marketing on Facebook is the variety of advertising formats. These templates allow the business to use text, image and video simultaneously and as much as desired. This feature can be found in less social networks. For example, Instagram is more image-oriented, YouTube is video-oriented, and Twitter is text-oriented.
In addition, well-known formats such as sponsored stories, video ads and carousel ads are among Facebook marketing methods. This possibility is very effective in producing content in the way of storytelling and increases its efficiency.
Measurable performance
The result of a Facebook marketing campaign can be measured by several criteria. These criteria vary depending on the ad format and content. They can include conversion rate, CTR and revenue. To access these reports, you only need to install the Facebook Pixel on your website.
Basic steps to do advertising and marketing on Facebook
Considering the benefits that we reviewed in the previous section, it seems that having a business profile page on Facebook is essential for any business. In this section, we describe the steps for setting up such a page.
Determine page management or admin
First of all, you need to log in to your personal Facebook. The reason is simply that every business page that is used for marketing on Facebook must have an administrator. If you get help from other people to manage the page, they will also be able to manage this page through their personal pages.
Launch or sign up
First you need to go to facebook.com/pages/create. Then specify your business information such as business name, brand and business category in the left panel. Finally, in the Description section, give a brief description of your business. Finally, click on Create Page.
In the next step, it’s time to choose and upload profile and cover photos. Businesses usually choose their logo image as their profile picture. Choosing attractive and expressive photos are very important in the Facebook marketing process. After uploading the photos, click on the save option.
Connect Facebook to WhatsApp account
At the end of the previous step, after clicking the save option, Facebook will ask you if you want to connect your page to WhatsApp. This feature allows your customers to easily contact you through Facebook.

Creating a username
The username and actually the internet address or url of your Facebook profile is a phrase that people type to find you. This name can be a maximum of 50 characters. You should choose a name that is easy for people to type and remember. Your business brand can be the best option for this section with a little change at most.
The name you choose may have already been chosen by someone else. Facebook shows the selectability of the chosen name with a green tick.
Add details
Facebook has included a section called Set Your Page Up for Success on business profile pages, which by clicking on it, you can enter information about the business in the Provide Info and Preferences section. This information includes things like website address, location and working hours.
The key option that Facebook has placed in this section and can be a tool for marketing on Facebook is the call-to-action button or CTA. You can define various functions for this button, such as shopping, calling the company, downloading apps, etc.
You can complete or change Provide Info and Preferences at any time. For this, it is enough to go to the Manage Page menu on the left side of your profile and scroll to the bottom of the page and enter Edit Page Info.
The next step in Facebook marketing is to publish your first content. This content should be attractive, unique and fully representative of your brand. In the next step, introduce the created page to your friends on your personal page and to your other followers on social networks. You can do this by following the steps below:
• Set your page up for success
• Introduce your page
• Invite friends
• Send invitations

Read the scope of the article in the next part

Ashkan Kalantari

Fastspeed Manager
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