Marketing on Facebook, and why should you use this attractive platform?(part1)

Marketing on Facebook, which is almost the oldest and one of the largest social networks, is more important today. Enlarging this network and expanding it to Instagram and WhatsApp, creating specialized and complex commercial algorithms, and flexibility in providing various forms of content are among the factors that make Facebook a powerful tool for marketing and advertising.
In this article, while reviewing the benefits of Facebook marketing, we will introduce marketing methods on Facebook from page creation to techniques to increase efficiency. If you have not yet used the great potential of this network to develop your business, reading this article can be your first step in this direction.

Advantages of advertising and marketing on Facebook
Launching Facebook marketing campaigns has various advantages. The biggest one, especially against Google, is that the platform is a social network. Many people may not use Google even once during the day, but social networks are not like that. According to Facebook statistics, this network has about one billion nine hundred and thirty million visitors per day. In this section, we discuss other advantages of advertising and marketing on Facebook.

In order to be successful in Facebook advertising and marketing, get all the information you need from Fastspeed Advertising consultants in the advertising and branding consulting department.
Alignment with two B2B and B2C business models
You may have heard that advertising and marketing on Facebook is only suitable for B2C businesses. This opinion may have been true in the past, but it is no longer true today. Statistics show that business owners use Facebook 74% more than other people. This means that today Facebook has become a place for businesses to meet. A fact that makes Facebook a great place for B2B marketing.

Increasing brand awareness
According to Edge Foundation experts; One of the largest digital marketing agencies in the world; Increasing brand awareness is one of the obvious results of advertising and marketing in social networks. In fact, the efficiency of brand awareness of Facebook marketing is higher than other platforms due to its specific audience and the increasingly commercial environment. Of course, the condition for achieving the desired result is to launch smart campaigns and comply with the principles of content production on this platform.
Increase website traffic
Facebook is one of the most popular social networking platforms. This platform has nearly three billion users. The important thing is that this social network has less of an entertainment aspect today and in fact, other social networks such as YouTube, Instagram and Tik Tok have taken the place of Facebook in this field. In this way, people active on Facebook are more targeted than other social networks and the probability of getting site traffic from them is higher.

Better understanding of the audience
To market on any platform, you need to know exactly who your target audience is. Facebook is one of the best platforms that can help you in this field by providing unique statistics and insights about visitors. In this way, you will use optimal methods and campaigns in your future Facebook marketing strategies.
In setting up advertising campaigns on Facebook, you can take advantage of a possibility called self-selecting audience and define coordinates for the audience. This framework can be defined based on the following criteria:
• Fans; who are your followers on facebook
• Friends of fans or Friends of Fans; That includes your followers’ friends.
• Behaviors or Interests; which targets users who meet the criteria you declare.
• Remarketing; which includes users who have already visited your page.
It is possible to determine campaign contacts to this degree in Facebook marketing, much more than other platforms.
Targeting competitors
Usually, marketing and advertising platforms in social networks do not allow you to define your competitors’ followers as advertising targets. So is Facebook. However, you can target your Facebook marketing to users who have a particular brand in their favorites list.
Such a possibility is a potential to attract maximum audience in a marketing campaign.

A start-up business can target contacts from well-known brands in its industry to whom the trouble of marketing and introducing that industry has been taken by others.

continues

Read the rest of the article in the next parts

Ashkan kalantari

Fastspeed Manager